STRATEGY LED DESIGN
Whether you are new to the industry or evolving your business, we work with your team to gain clarity on your brand and what separates you from the competition, turning insights into finished product that authentically speak to your core customers.
1 DISCOVERY
Through an in-person workshop, we will identify the key elements of your voice, your customers, and how to align their needs to your strengths.
We will perform in-depth research of your customers and competitors to find behavioral insights, unfulfilled wants, revenue segmentation, and unique, advantageous positioning for your product and brand.
2 DESIGN
After aligning your product goals to your customer needs, we design your product line with clear direction and focus.
With over eight years’ experience designing retail hockey goods, we can support you through all phases including concepts, tech packs, branding, price-point models, colorways, grading, and tech drawings to support your launch.
3 EXECUTION
With insight from CustomPro Repair, your product is designed to be manufactured by your production partners accurately and cost-efficiently.
We can provide prototypes, samples, and patterns as needed, and offer insight on distribution strategies. Additionally, we can help support customization, whether at retail, online, or as part of your pro services.
OUR TEAM
CUSTOMPRO R/D is a multi-faceted team based in Montreal experienced in product design, manufacturing, distribution, and pro service. We embrace new challenges thoughtfully and with commitment to making the best product possible.
JUSTIN LAU
PRODUCT STRATEGIST & DESIGNER
Justin is our product strategist and industrial designer. Prior to CustomPro, he worked for a major hockey brand designing a wide range of equipment as well as graphic design for hockey and lacrosse sticks, branding, and apparel.
His equipment is used by many athletes including NHL players and Olympians, and has been exhibited at the Hockey Hall of Fame.
He holds a BFA from Carnegie Mellon School of Design.
KEN HUM
EXECUTIVE PRODUCER
Ken is our executive producer, ensuring that project timelines are followed tightly, and is our point person for client service.
He brings many years of experience directly servicing NHL teams, players, and brands working tirelessly to ensure product is correct and delivered on time.
Prior to CustomPro he oversaw shipping logistics, product finishing, and quality control at the domestic factory of a major hockey brand.
PAT RIVEST
MASTER CRAFTSMAN
Pat is our master craftsman bringing nearly 20 years of experience servicing the National Hockey League.
He specializes in hockey gloves but works on nearly all hockey equipment, and is regarded as among the top in the industry.
He has spoken at PHATS-SPHEM (Professional Hockey Athletic Trainers Society-Society of Professional Hockey Equipment Managers) on fit modification, repair, and protection.
CONTACT US
9AM - 4:30PM Monday - Friday